Do you want to be on the cutting edge of copy writing? Do words come easily to you? Do you have a knack for phrasing things "just right"? Are you too clever for your own good? Do you think you can write advertising copy? Google is looking for an excellent writer to "Maximize" the performance of campaigns that run on the Google site. You must be a careful reader and a persuasive, inventive writer. Most importantly: you must be an excellent communicator, sensitive to language, and comfortable composing in language on demand. Google's advertising program sells highly-targeted text ads that deliver performance up to 10x industry average for traditional banners. The Maximizers write and rewrite ad copy to improve performance. Attention to detail and excellent communication skills are essential because the Maximizer works closely with our Sales team and works directly with clients to coordinate and execute creative optimization of campaigns. The Maximizer must be analytical and creative and get results.
Job Responsibilities
• Proactively monitoring and analyzing performance of campaigns.
• Developing keyword campaigns and writing advertising copy.
• Managing keyword lists to deliver optimal client results.
• Leading efforts to improve ad relevancy in your region.
• Suggesting ways to improve performance.
• Working closely with sales and client to implement suggestions.
• Moving fast on maximization requests.
• Communicating effectively in meetings, through email, and during sales
calls.
Job Requirements:
• First rate communication skills.
• Passionate about the Internet.
• Passionate about words and their impact on advertising.
• Outstanding academic background.
• B.A. (Liberal Arts degree preferred).
• Proven writing and communication excellence.
• Fluent in English and Chinese.
Posted Time: Sep.13, 2007
Job Contact:
betty.wong@brige-consultant.com
Job location: Beijing/Shanghai, China
To apply, please submit your Chinese and English resume with a covering letter, quoting the job message source - Cabi.net.cn (
www.cabi.net.cn ), the Job Portal for the expats in China, to the email address above with no attachment. Please indicate the job position you apply for.
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